How To Create A Content Marketing Strategy That Builds Your Authority

Do you struggle to create great content for your business? Are you wondering what you should you talk about that will resonate with your audience?

Or how you will position yourself as an authority so that potential customers will listen to you? 

 An advertiser since the late 90’s and a historian, episode guest Matt Gordon will share his unique approach on how to create captivating content and authority by leveraging history. 

Matt joins us today to share how he uses history to help agency marketing agencies and thought leaders We discuss: 

  • What History can teach us
  • How using more stories and imagery can make you more charismatic
  • The challenges of a lot of content creators and how to overcome it

The ONE Missing Component You Need To Run Google and Facebook Ads Profitably

Have you ever run Facebook ads or Google ads , and got little to no return on your investment?  Perhaps you’ve given up on running ads because they don’t work.

In episode 18, our guest, Ian Magley, weighs in on the common mistakes small business owners make in running their ads.  He explains how larger companies have access to premium data that allows them to target better, and now that information is available to you as well.

Coronavirus: 3 Ways Employees Who Aren’t Working Can Still Help Grow Your Business

As the world deals with the COVID-19 and coronavirus pandemic, many businesses have been forced to shut down their offices and adopt remote work options for their employees. However, not all employees can work from home. Not being able to generate as much during this period and having to manage your payroll, should you lay off your employees during this period?

My advice? No. Not yet at least.  Instead, focus on the opportunities. Join me as I reveal three ways your employees who aren’t working during this pandemic can still help you grow your business.

Happiness in Pursuit: Why masters of their craft make 10x more than everyone else and are happier

Are you currently working hard to make more money, thinking that once you reach your financial goals you’ll be happy? Are you currently making a lot of money but are miserable? 

For the longest time in his entrepreneurial endeavors, episode guest Doug Foley had constantly been pursuing money to buy happiness. Along the way, he realized that “you’re more happy doing the things you love than just trying to chase happiness.”

Doug joins us today to share how to find the endeavors that will bring us fulfillment and happiness. We discuss:

  • Why many people leave their “successful”careers 
  • What people who are fulfilled have in common
  • How to find your true calling

Exhibitor’s Edge: Why Exhibiting at Events Should Be Part of Your Marketing Strategy

Have you ever tried marketing your business at an event, conference, or trade show with no luck? Did you give up, concluding that exhibitor marketing doesn’t work or is not profitable enough?

Guest Lisa Schulteis, founder of ElectraLime Marketing, has worked with clients who used both live and virtual events to build their business. Over the last 10 years, she analyzed what works and what doesn’t and developed a systematic process for successful exhibitor and event marketing. 

Lisa joins us today and she reveals: 

  • Why you should use events as part of your marketing plan
  • Important steps to take before using exhibits
  • How to engage attendees during and after the event

How to Attract, Hire and Retain A-Players

With 45% of employers in the world finding it hard to hire the talent they need and 67% of new hires looking for a new job within 6 months of starting their job, being able to hire and retain top talent has never been more crucial. 

Guest Dominic Cummins, Founder of RightMind, joins us today to share his six-step hiring process which he developed over years of hiring hundreds of very successful people. We discuss:

  • How to differentiate yourself as an employer 
  • How to write your job posting to attract A-Players
  • How to weed out superfluous applicants

How To Attract C-Level Prospects With A Successful Cold Outreach Campaign

Guest Morgan Williams, enterprise sales rep and host of B2B Sales Tech Podcast, joins us today to share three simple tips to dramatically improve response rates to your sales messages and book more sales meetings with your ideal cold prospects.

At the end of the show, Morgan also shares a gift — a case study of how he crafted a cold email campaign that netted a 2000% ROI.

How To Reduce Stress At Work: Modern Meditation

Guest Jen Johannsen, a certified meditation teacher and licensed school psychologist, joins us today to reveal how you can decrease your stress and increase your happiness through modern meditation, mindfulness, and gratitude practices.

Listen in as Jen shares:

    • How she went from being a skeptic of meditation to practicing it everyday
    • The impact of stress on your body and on people around you
    • How to find the best meditation practice for you 

Scope of Business: Setting Clear Boundaries in Business & Leadership

Guest Kareem Elgendy started a full-suite digital marketing agency that, within 8 months, was working on Fortune 200 accounts. Then he left it to start another digital marketing agency that focused on just two services. Why?

In his words — “We were all over the place. We had all kinds of skill sets — writers, designers, videographers, photographers, coders, etc. We would do everything for our clients. […] It’s very hard to maintain quality across all these services lines.” 

Today, Kareem is co-founder of digital marketing agency Push Analytics. He offers just two services, but his clients are happier. His secret? Saying no to clients.

“In the first model, we would say yes to everything. We exposed ourselves to a lot of responsibility doing that. It didn’t really work out. In the second model, I said no a lot. I find myself saying no, but I find my clients to have a much higher satisfaction rate than in the previous company.”  

Listen in as Kareem shares how he learned to succeed by focusing. We discuss:

    • What “boundaries in leadership” means
    • The challenges Kareem faced running a full-suite digital marketing business
    • Why businesses should create a clear identity