Exhibitor’s Edge: Why Exhibiting at Events Should Be Part of Your Marketing Strategy

Have you ever tried marketing your business at an event, conference, or trade show with no luck? Did you give up, concluding that exhibitor marketing doesn’t work or is not profitable enough?

Guest Lisa Schulteis, founder of ElectraLime Marketing, has worked with clients who used both live and virtual events to build their business. Over the last 10 years, she analyzed what works and what doesn’t and developed a systematic process for successful exhibitor and event marketing. 

Lisa joins us today and she reveals: 

  • Why you should use events as part of your marketing plan
  • Important steps to take before using exhibits
  • How to engage attendees during and after the event

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SHOW NOTES

4:15
How Lisa got into exhibitor marketing
4:56
Just being present won’t guarantee leads and sales
8:41
Number one reason why you should be doing exhibits
15:34
The biggest reason companies fail when exhibiting at events
17:02
Things you need to figure out before exhibiting
22:38
Picking the right events
26:15
What NOT to do at the events
28:15
What to do at the events
41:29
What you must do after the event
46:18
How to figure out how much to spend on a booth
50:20
Get a customized plan for your business in a 1-hour exhibit mastery session with Lisa

KEY QUOTES

“A lot of people have this magic wand theory of “If I show up, then the leads and sales will follow.”

“It’s not the event that’s the problem. It’s you. It’s not because events don’t work. It’s because you don’t work events.”

“Exhibiting gives us that ability to have those [human-to-human] connections, not only with potential clients but it also allows you to reconnect with your existing customers.”

One of the biggest mistakes they make is they aren’t actually setting specific goals. […] They really need to not only set those goals but they need to be able to train their team on those goals.”

“Exhibiting, we all know it’s expensive. People pay $5-, $10-, $15-, $30,000 for a booth depending on what event you’re going to. But when you exhibit, your cost is actually estimated to be about three times that booth.”

“Anything you can do to make that experience more tangible and experiential and where that relationship just continues to be built upon is definitely one of the things you want to do.”

“You can use promos for an experience ,but make it an experience. Make it special”

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