Scope of Business: Setting Clear Boundaries in Business & Leadership

Guest Kareem Elgendy started a full-suite digital marketing agency that, within 8 months, was working on Fortune 200 accounts. Then he left it to start another digital marketing agency that focused on just two services. Why?

In his words — “We were all over the place. We had all kinds of skill sets — writers, designers, videographers, photographers, coders, etc. We would do everything for our clients. […] It’s very hard to maintain quality across all these services lines.” 

Today, Kareem is co-founder of digital marketing agency Push Analytics. He offers just two services, but his clients are happier. His secret? Saying no to clients.

“In the first model, we would say yes to everything. We exposed ourselves to a lot of responsibility doing that. It didn’t really work out. In the second model, I said no a lot. I find myself saying no, but I find my clients to have a much higher satisfaction rate than in the previous company.”  

Listen in as Kareem shares how he learned to succeed by focusing. We discuss:

    • What “boundaries in leadership” means
    • The challenges Kareem faced running a full-suite digital marketing business
    • Why businesses should create a clear identity 

Employee Engagement – How To Motivate Your Employees To Perform

Our guest today has successfully led teams of up to 400 in the automotive industry where a delay in production could mean hundreds of thousands of dollars lost in minutes. 

Senior consultant and employee engagement manager at Seraph, Jay Butler joins us today to share insights gleaned from over 25 years’ experience in the automotive and industrial manufacturing industry on how a leader can get the best out of his team.

How To Effectively Manage A Sales Team

What can a sales manager do to inspire their sales team and get the best results from them?

Managing Director of Jukin Media, Ravi Pillai, joins me in this episode to discuss the challenges a sales manager faces and share tips and strategies on how to effectively manage a sales team.

How To Effectively Manage Virtual and Remote Teams

Hiring virtual or remote teams has become a necessity for many companies who want to compete in the global economy. 

Managing Director of Stratecha, Rama Vangipuram, joins me in this episode to reveal how he successfully develops and leads multicultural, global teams while empowering each staff member with the tools and confidence to achieve aggressive business goals.

How To Hire The Right Person The First Time

#005 – Hiring the right people and having them in the right roles is a crucial part of effective leadership. 

Recruiting specialist and Founder of Golden AQS, Desiree Guinto, shares tips for hiring the right person the first time and she reveals common pitfalls to avoid when recruiting.

How To Be a Good Leader When Your Core Values Are Challenged

004 – When your core principles are challenged at work, would you risk losing your job by standing firm by your beliefs? 

Founder of Blue Pegs, Eric Emmenegger, was faced with this situation in his first-ever executive position. In this episode, he shares his experience, lessons learnt, and advice to leaders and managers on how to be a good leader, especially when you are faced with the difficulties.

How To Motivate a Sales Team and Increase Sales Rep Performance

#003 – Managing Director of Strategic Dynamics, Heather Williams, joins Victoria to talk about increasing sales team performance.

Heather trains her sales teams on how to integrate their sales performance by putting their customers first. And in this episode, she reveals how she uses behavioral assessments to sell and get tremendous result in sales performance.

Welcome to The A-Players Podcast

#001 – Victoria Caldwell, host of The A-Players’ Podcast.  In this debut episode, we introduce that this podcast is for leaders and managers who are looking to improve their leadership and management skills and improve employee performance.  We will also be discussing leadership and management skills in the areas of digital marketing and sales team performance.