You’re in the driver’s seat. You know how to market a management consulting firm. But what happens when the culture of the organization you’re supporting works against you?
This post is about the “up or out” culture common to management consulting firms, and why I don’t think it should be applied to your department, the marketing team. Continue reading “What Every Management Consulting Firm Ought to Know About Marketing in the “Up or Out” Culture”
Marketing management today is more challenging than ever. It used to be about putting out a catchy message over a handful of channels. Now, most of the strategies you need to have in place are intimately tied to monitored, measurable customer experience.
In other words, your marketing and sales operations have fused into one.
That means you have to stop thinking of marketing as just messaging. In the digital age, marketing is sales. And sales is about people offering value and bringing in revenue.
So … how well is your marketing team selling? Continue reading “8 Marketing Management Metrics to Assess Your Team’s Performance, Identify Missed Opportunities and Double Your Leads”
Management consulting firms, does your marketing team seem demotivated? Are your salespeople stressed out?
I have an idea why that might be.
According to a recent study by Hinge Research, seven out of 10 management consulting firms struggle with lead generation. Increased competition has made the challenge of attracting new business more difficult across the entire industry regardless of company size.
While doing some research on why this may be the case, we noticed that within the marketing consulting industry there is one common denominator contributing to this dynamic: poor marketing. Continue reading “How to Market a Management Consulting Firm to Attract 67% More Market Share, Regardless of the Competition”