You’re in the driver’s seat. You know how to market a management consulting firm. But what happens when the culture of the organization you’re supporting works against you?
This post is about the “up or out” culture common to management consulting firms, and why I don’t think it should be applied to your department, the marketing team. Continue reading “What Every Management Consulting Firm Ought to Know About Marketing in the “Up or Out” Culture”
Management consulting firms, does your marketing team seem demotivated? Are your salespeople stressed out?
I have an idea why that might be.
According to a recent study by Hinge Research, seven out of 10 management consulting firms struggle with lead generation. Increased competition has made the challenge of attracting new business more difficult across the entire industry regardless of company size.
While doing some research on why this may be the case, we noticed that within the marketing consulting industry there is one common denominator contributing to this dynamic: poor marketing. Continue reading “How to Market a Management Consulting Firm to Attract 67% More Market Share, Regardless of the Competition”