You’re in the driver’s seat. You know how to market a management consulting firm. But what happens when the culture of the organization you’re supporting works against you?
This post is about the “up or out” culture common to management consulting firms, and why I don’t think it should be applied to your department, the marketing team. Continue reading “What Every Management Consulting Firm Ought to Know About Marketing in the “Up or Out” Culture”
Marketing management today is more challenging than ever. It used to be about putting out a catchy message over a handful of channels. Now, most of the strategies you need to have in place are intimately tied to monitored, measurable customer experience.
In other words, your marketing and sales operations have fused into one.
That means you have to stop thinking of marketing as just messaging. In the digital age, marketing is sales. And sales is about people offering value and bringing in revenue.
So … how well is your marketing team selling? Continue reading “8 Marketing Management Metrics to Assess Your Team’s Performance, Identify Missed Opportunities and Double Your Leads”