Marketing management today is more challenging than ever. It used to be about putting out a catchy message over a handful of channels. Now, most of the strategies you need to have in place are intimately tied to monitored, measurable customer experience.

In other words, your marketing and sales operations have fused into one.

That means you have to stop thinking of marketing as just messaging. In the digital age, marketing is sales. And sales is about people offering value and bringing in revenue.

So … how well is your marketing team selling? Continue reading “8 Marketing Management Metrics to Assess Your Team’s Performance, Identify Missed Opportunities and Double Your Leads”