Scope of Business: Setting Clear Boundaries in Business & Leadership
Guest Kareem Elgendy started a full-suite digital marketing agency that, within 8 months, was working on Fortune 200 accounts. Then he left it to start another digital marketing agency that focused on just two services. Why?
In his words — “We were all over the place. We had all kinds of skill sets — writers, designers, videographers, photographers, coders, etc. We would do everything for our clients. […] It’s very hard to maintain quality across all these services lines.”
Today, Kareem is co-founder of digital marketing agency Push Analytics. He offers just two services, but his clients are happier. His secret? Saying no to clients.
“In the first model, we would say yes to everything. We exposed ourselves to a lot of responsibility doing that. It didn’t really work out. In the second model, I said no a lot. I find myself saying no, but I find my clients to have a much higher satisfaction rate than in the previous company.”
Listen in as Kareem shares how he learned to succeed by focusing. We discuss:
- What “boundaries in leadership” means
- The challenges Kareem faced running a full-suite digital marketing business
- Why businesses should create a clear identity
“Without the clear vision of what your product is or what your brand is, it is very hard to position in a person’s mind, whoever it is — a customer or your employees.”
“The flavor that an organization takes should also be informed by the talents of the early individuals. Everybody you add on to that architecture should reinforce that core vision as much as possible. That becomes the identity of your company.”
“Leaders are basically conduits of vision. If your vision is very clear and focused, and you can communicate it easily, and you can replicate it and grow, you’ll be able to scale it.”