Guest Morgan Williams, enterprise sales rep and host of B2B Sales Tech Podcast, joins us today to share three simple tips to dramatically improve response rates to your sales messages and book more sales meetings with your ideal cold prospects.
At the end of the show, Morgan also shares a gift — a case study of how he crafted a cold email campaign that netted a 2000% ROI.
“I am confident it [cold outreach] is the most valuable skill that you can have in B2B sales.”
“With cold outreach, focus on the market, your offer, and messaging.”
“There’s no one answer out there. You have to do the dirty work and just test. Test two different things. Test one short email versus one long email. But, generally, being concise and showing value as soon as possible is going to be your best bet.”
“Two things you can do to start getting more responses today — email more people and follow up more.”